Audi And Sydney Theatre Company Collaborate To Celebrate Its Decade Long Partnership

Audi And Sydney Theatre Company Collaborate To Celebrate Its Decade Long Partnership

To celebrate ten exceptional years of performance-oriented partnership, Audi Australia and the Sydney Theatre Company (STC) have commissioned a series of collaborative portraits unveiled in Walsh Bay.

The powerful anniversary pictures, by Lisa Tomasetti, depict a variety of images inspired by STC productions – uniquely lit by Audi’s famous matrix beam lighting technology.

The shoot, which took place over two days on stage at the Roslyn Packer Theatre, features some of Australia’s brightest and best-known actors including Richard Roxburgh.

Audi Australia’s managing director, Andrew Doyle, said the powerful images were a way to truly celebrate the important ten year partnership between two iconic brands.

“Over the past 10 years, Audi and the Sydney Theatre Company have enjoyed a unique partnership built upon a shared passion for pushing the limits of creativity and innovation,” Doyle said.

“Audi is the market leader in high-technology lighting solutions, and given the importance of lighting in theatre to create mood and dramatic moments, the collaboration worked incredibly well to highlight both brands’ expertise. We wanted to do something different and surprising to celebrate a milestone partnership, and that’s exactly what this creative concept delivered.”

STC executive director, Patrick McIntyre said the exhibition of portraits featuring actors STC audiences have loved throughout the last decade, is a fitting way to commemorate the milestone anniversary.

“In addition to celebrating our own relationship, we’re proud that Audi’s association with STC has
encouraged them to broaden their support to other arts companies and artists in recent years
throughout Australia,” he said.

“With visionary leadership Audi show that they recognise the role the arts play in all our lives.”
Award-winning theatre photographer, Lisa Tomasetti captured each image, under the watchful eye
of Jonathan Pease – executive ideas director of Tongue, Audi Australia’s sponsorship agency.

“Lighting is such vital part of theatre performances for the STC,” Pease said.

“We literally rolled an Audi S8 onto the STC stage and lit 10 different scenes, each inspired by STC
plays from the last 10 years.”

Through trial and error, more than 10 different lighting sources on the Audi S8 were utilised to
illuminate each scene, including the Matrix LED headlights, LED vanity light inside the car, and even
the LED ‘puddle lights’ on the bottom of the doors.

Lisa Tomasetti said the light source helped create a unique aesthetic for each of her portraits.

“I was interested in using themes from iconic plays as a motivator for the narrative of each portrait.
Within each image, there is a back story informing the viewer,” she said.

The collection of 10 portraits is currently on show to the public in an exhibition at the Sydney
Theatre Company until December 2015.

Please login with linkedin to comment

Business Growth Dan & Maz Drive Show flare longtail

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]


by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]