Atomic 212° Hits New Highs With Eight Appointments

Atomic 212° Hits New Highs With Eight Appointments
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Australia’s largest independent media agency, Atomic 212°, has hired eight new staff and promoted four team members to newly created senior positions, with an emphasis on technology and innovation.

The new structure follows key business wins in recent months, including Progressive Insurance, TAB, Mortgage Choice and many others, which have seen the agency’s billings soar to more than $135 million.

Four key staff members have been promoted to reflect the agency’s emphasis on innovation. Atomic 212° general manager of Pulse 212° Peter Brennan has been promoted to the position of director of innovation, a floating position which aims to inject creativity across all facets of the business.

The agency has promoted former Head of SEO and Data Tom Sheppard to the role of general manager of media technology, responsible for the agency’s technological prowess, and overseeing SEO, SEM, digital and performance staffers.

Meanwhile, media manager Ash Hall has been bumped up to the role of media director, responsible for planning and buying across the agency; and general manager of New Zealand Victoria McKeown has been named director of operations across the entire group.

“It’s always a pleasure to be able to promote from within,” Atomic 212° CEO Jason Dooris said. “There is a strong pool of talent here at the agency, and these promotions will solidify a structure we have been developing for some time, a structure which emphasises innovation and flexibility.”

The agency has also hired eight new staff, including former ZenithOptimedia Digital Director Matt Pike as Group Media and Attribution Director.

“The past year has been promising in terms of growth and client results,” Dooris said. “These new positions will ensure further sustainable growth in the future.”

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