The Collective Shortlisted For DBA Design Effectiveness Awards 2015

The Collective Shortlisted For DBA Design Effectiveness Awards 2015
SHARE
THIS



The Design Business Association has released the shortlist for this year’s highly coveted international Design Effectiveness Awards, with the Collective Design Consultants shortlisted.

The Collective’s shortlisted entry for Robert Oatley Vineyards showcased the effect of the change in packaging had on the brand:

  • Sales increased by 301% in 24 months following the packaging changeover with no additional support from advertising or promotion
  • 52% reduction in label costs
  • 36% reduction in bottle costs
  • Faster label application
  • Over 1,000 new listings.

With a judging panel made up of design and marketing heads from brands such as BBC, Victoria and Albert Museum, The Body Shop, Pepsico, British Gas, Tesco, Orange Innovation UK and the Prime Minister’s Office, the DBA Design Effectiveness Awards demonstrate the actual as well as perceived value of design, with rigorous criteria and two rounds of judging just to get to the shortlist.

The Gold, Silver and Bronze status of The Collective’s entry will be announced at the awards ceremony on 12 February 2015 at Tobacco Dock, London.

The DBA’s CEO Deborah Dawton says: “The DBA Design Effectiveness Awards are unique in that they reward design that has made a demonstrable impact, which requires real partnership between agency and client, a clear vision, and a huge amount of hard work.

“Winners of these awards range from blue chip brands to business start ups; what unites them is their use of design to solve business problems: to drive innovation, engage customers, redesign services and reposition brands. Getting onto the shortlist for these awards is a huge achievement and I can’t wait to congratulate all the winners at the Award Ceremony in February.”

The Collective was founded in 2002 by Margaret Nolan and Rowena Curlewis.

 

Please login with linkedin to comment

Christmas Party faceboook Operatheque

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]