The Australian Rugby Union (ARU) has today announced its partnership with leading digital sports content and media group, Perform, naming its data division Opta, as the official data and statistics provider.
Following a competitive tender process, Perform will supply the ARU with data to power all of its official digital properties, including its network of websites, mobile applications and social media activity, with live scores and statistically driven insights.
The ARU will also use Perform’s professional services product, OptaPro, to deliver team and player performance data to the Wallabies and Australian Super Rugby teams.
Powered by the most comprehensive and detailed databases in sport, OptaPro can power a wide range of analytical products and services, which help sports teams fine-tune their performances, assess opponents and effectively recruit new talent.
The partnership includes providing the ARU access to a wide range of Opta’s global rugby databases including all international match data, the Sevens World Series and all major global domestic leagues.
Commenting on the partnership, Ben Whitaker, general manager high performance at ARU said, “Perform’s global capabilities provide us with unrivalled access to data that will offer us an added edge.
“We can track and analyse player performance around the world and with the Wallabies about to commence their 2016 campaign and the Rugby Sevens competing for the first time at the Olympics in Rio this year, our coaching team and players will be well equipped for this exciting international competition.”
The four-year partnership will also see Perform assist the ARU in creating commercial sponsorship opportunities for increased exposure for existing and new partnerships using data in new and unique ways.
According to Alex Peebles, EVP APAC at Perform, “Data is becoming increasingly important on and off the field for sporting organisations.
“Harnessing this data and providing actionable insights to players and coaches is becoming essential to high performance. Savvy organisations such as the ARU are working with us to utilise data to generate enhanced value for sponsors and commercial partners.”
And if sport’s your game, then the Ministry of Sports Marketing is your name. Click here to enter the prestigious awards or attend the highly insightful, sports-oriented conference brimming with bespoke speakers on July 19.
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]