Archibald/Williams Appointed To Launch The NRL’s 2016 Season

Cowboys players celebrate victory in the NRL Grand Final between the Brisbane Broncos and the North Queensland Cowboys at ANZ Stadium in on Sunday, Oct. 4, 2015. (AAP Image/Dean Lewins) NO ARCHIVING, EDITORIAL USE ONLY

The NRL has appointed Archibald / Williams to launch the 2016 Telstra Premiership NRL season. The account was won following a competitive pitch against three other unnamed agencies. Billings are undisclosed.

Archibald / Williams was awarded the account based on the strength of their strategy and creative ideas. Bram Williams, co-founder of Archibald / Williams said: “It’s the greatest honour to be given the opportunity to work in service of the greatest game of all.”

Being the dominant Winter sport in NSW, Qld and the ACT, rugby league remains the most watched sport on Australian television. The season launch is hailed as the flagship campaign for the NRL, and will in turn provide the platform to kick off the entire season.

The launch, taking place in February 2016, will encompass a fully integrated national campaign around TV, press, digital and social with a prime objective to build anticipation for the commencement of the 2016 season.

The agency will also be involved in preparing retail campaigns for the marquee rounds on the Easter Weekend and ANZAC Day.




Please login with linkedin to comment

Easter Ads talkback

Latest News

Slew Of New Hires & Promotions At DDB
  • Advertising

Slew Of New Hires & Promotions At DDB

DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]