Global independent adtech company AppNexus has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV.
To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, AppNexus’ video solution now supports advertising buying and selling on digital long-form content, including TV and film.
Through AppNexus’ Console for Buyers, advertisers can target their buys on connected TV devices, including smart TVs and game consoles, in addition to desktop, tablet and mobile.
For video publishers, the AppNexus Publisher Ad Server’s open dynamic allocation feature is designed to maximise revenue by enabling the balance of video buyer guarantees against programmatic video demand.
Through an integration with Yieldex, video publishers can also leverage impression-based forecasting to predict future video inventory availability across video attributes like player size, playback method and format, along with geography and domain.
Customers have leveraged AppNexus’ solution to monetise apps on Roku, Xbox and Android TV, and AppNexus’ Apple TV SDK will enable monetisation of VAST (Video Ad Serving Template) inventory.
Additionally, ad podding empowers long-form content creators to monetise their streams with multiple ad slots in commercial breaks. AppNexus now provides full support for the IAB VMAP (Video Multi Ad Playlist) standard, with an ability to handle competitive separation, frequency capping and bumpers/sponsorships.
Eric Hoffert, senior vice president of video technology at AppNexus, said: “Connected TV households increased 65 per cent between 2014 and 2017, and 10 per cent of TV viewing is now on these devices, per reports from the IAB and Nielsen.
“As consumers increasingly cut their cords and digital video becomes mainstream, publishers can’t afford to miss out as advertising dollars follow viewers to digital devices like connected TV.
“AppNexus is investing in video technology to help advertisers target their audiences in these new environments and help publishers profit in this shift to online video.”
AppNexus’ connected TV and long-form monetisation capabilities are now available in beta for select clients.
Please login with linkedin to commentDigital Platform
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]