AppNexus Expands Capabilities To Connected TV

AppNexus Expands Capabilities To Connected TV
SHARE
THIS



Global independent adtech company AppNexus has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV.

To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, AppNexus’ video solution now supports advertising buying and selling on digital long-form content, including TV and film.

Through AppNexus’ Console for Buyers, advertisers can target their buys on connected TV devices, including smart TVs and game consoles, in addition to desktop, tablet and mobile.

For video publishers, the AppNexus Publisher Ad Server’s open dynamic allocation feature is designed to maximise revenue by enabling the balance of video buyer guarantees against programmatic video demand.

Through an integration with Yieldex, video publishers can also leverage impression-based forecasting to predict future video inventory availability across video attributes like player size, playback method and format, along with geography and domain.

Customers have leveraged AppNexus’ solution to monetise apps on Roku, Xbox and Android TV, and AppNexus’ Apple TV SDK will enable monetisation of VAST (Video Ad Serving Template) inventory.

Additionally, ad podding empowers long-form content creators to monetise their streams with multiple ad slots in commercial breaks. AppNexus now provides full support for the IAB VMAP (Video Multi Ad Playlist) standard, with an ability to handle competitive separation, frequency capping and bumpers/sponsorships.

Eric Hoffert, senior vice president of video technology at AppNexus, said: “Connected TV households increased 65 per cent between 2014 and 2017, and 10 per cent of TV viewing is now on these devices, per reports from the IAB and Nielsen.

“As consumers increasingly cut their cords and digital video becomes mainstream, publishers can’t afford to miss out as advertising dollars follow viewers to digital devices like connected TV.

“AppNexus is investing in video technology to help advertisers target their audiences in these new environments and help publishers profit in this shift to online video.”

AppNexus’ connected TV and long-form monetisation capabilities are now available in beta for select clients.

Please login with linkedin to comment

Digital Platform

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]