AppNexus Expands Capabilities To Connected TV

AppNexus Expands Capabilities To Connected TV

Global independent adtech company AppNexus has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV.

To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, AppNexus’ video solution now supports advertising buying and selling on digital long-form content, including TV and film.

Through AppNexus’ Console for Buyers, advertisers can target their buys on connected TV devices, including smart TVs and game consoles, in addition to desktop, tablet and mobile.

For video publishers, the AppNexus Publisher Ad Server’s open dynamic allocation feature is designed to maximise revenue by enabling the balance of video buyer guarantees against programmatic video demand.

Through an integration with Yieldex, video publishers can also leverage impression-based forecasting to predict future video inventory availability across video attributes like player size, playback method and format, along with geography and domain.

Customers have leveraged AppNexus’ solution to monetise apps on Roku, Xbox and Android TV, and AppNexus’ Apple TV SDK will enable monetisation of VAST (Video Ad Serving Template) inventory.

Additionally, ad podding empowers long-form content creators to monetise their streams with multiple ad slots in commercial breaks. AppNexus now provides full support for the IAB VMAP (Video Multi Ad Playlist) standard, with an ability to handle competitive separation, frequency capping and bumpers/sponsorships.

Eric Hoffert, senior vice president of video technology at AppNexus, said: “Connected TV households increased 65 per cent between 2014 and 2017, and 10 per cent of TV viewing is now on these devices, per reports from the IAB and Nielsen.

“As consumers increasingly cut their cords and digital video becomes mainstream, publishers can’t afford to miss out as advertising dollars follow viewers to digital devices like connected TV.

“AppNexus is investing in video technology to help advertisers target their audiences in these new environments and help publishers profit in this shift to online video.”

AppNexus’ connected TV and long-form monetisation capabilities are now available in beta for select clients.




Please login with linkedin to comment

Digital Platform

Latest News

Transport For NSW Unveils The Tay-Tay Express Ahead Of First Eras Tour Sydney Dates
  • Marketing

Transport For NSW Unveils The Tay-Tay Express Ahead Of First Eras Tour Sydney Dates

Taylor Swift’s Eras Tour kicks off in Sydney tonight, and Transport For New South Wales has made Sydney Trains the biggest swifties of all. With hundreds of thousands of fans set to descend upon Olympic Park this weekend, Transport For New South Wales has found a creative way to make the public transport experience more […]

Thursday TV Ratings: A Win For The Chase
  • TV Ratings

Thursday TV Ratings: A Win For The Chase

It was a win for Seven‘s The Chase last night which was the entertainment show with the highest amount of reach. The total reach for the quiz show was 1,282,000, with a total audience number of 618,000. Nine’s Hospital show Emergency was the show with the second highest reach. Emergency had a reach of 1, […]

Livewire & Wildfire Sign Exclusive Global Partnership
  • Media

Livewire & Wildfire Sign Exclusive Global Partnership

Livewire, the global gaming marketing and gametech company, has signed an exclusive deal with Discord marketing specialist Wildfire to sell its inventory on the community-driven communications platform. The partnership with Wildfire, signed in early February, enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage. The deal […]

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year
  • Marketing

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year

TEAM LEWIS has achieved a new milestone in philanthropic funding. It has now supported over 1,500 community causes around the world. In the past three years, the initiative has channelled millions of pounds in cash, donated time and resources. Every year, the unique scheme incentivises colleagues to donate £1,000 of company cash to a community […]

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two
  • Campaigns

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two

NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of New Hires & Promotions At DDB
  • Advertising

Slew Of New Hires & Promotions At DDB

DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]