Specialist brand activations and shopper marketing agency ApolloNation has appointed Paul McInnes in the role of creative director working across the business in Australian and New Zealand.

McInnes joins ApolloNation from Convert Advertising, and brings more than 24 years of experience across both the ATL and BTL disciplines. Throughout his career he has worked with prominent global clients including HP, Thai Airways and Hyundai Motor Group, and across industries such as Finance, FMCG, Alcohol, Media, Technology, Gaming and Entertainment. He is an internationally-awarded graphic designer, creative director and illustrator and has regularly appeared on Gruen Planet and Gruen Sweat.

Speaking of his appointment, McInnes said, “I’m extremely excited to become a part of the ApolloNation team and to work with some of Australia’s best-loved brands.  I’m looking forward to producing engaging and inspiring work for our clients, and bringing a different edge to the agency’s creative ideation and strategy.”

Kylie Green, managing director of Dentsu Aegis Network’s Activations businesses in Australia & New Zealand said, “ApolloNation has experienced incredible success over the past year and we continue this momentum with the welcome of Paul into our tribe.  Whilst Paul’s specialisation is focused in Activations and Retail, the scope of his experience reaches across a diverse range of industries and encompasses the total mix, including DM, TVC, Experiential, POS and Digital.”

“What makes Paul’s appointment so exciting is his experience and capability in delivering incredible creative work across our Digital, Retail and Shopper specialisations.  Our clients will reap the benefits of Paul’s contribution to our delivery of ideas that connect.”

Paul is based in ApolloNation’s Sydney office.