The chilly Melbourne weather was rocked into Rio style yesterday morning in Federation Square when the Australian Olympic Team Flagbearer for Rio 2016 was announced to be Anna Meares, live on Seven’s Sunrise. Anna is one of Australia’s champion cyclists and will be competing in her fourth Games come August.
To mark the occasion APN Outdoor facilitated an immediate announcement to go live across the national network of Elite Screens, celebrating the great honour bestowed upon Anna. This live announcement forms part of the overarching partnership strategy between APN Outdoor and The Australian Olympic Team, bringing the Olympic Spirit to the streets and simultaneously proving the power of APN Outdoor’s leading digital Outdoor assets.
Fiona de Jong, CEO, Australian Olympic Committee commented, “Engaging APN Outdoor as a media partner has been a game changer for the Australian Olympic Team. Together we have been able to share Olympic events and announcements with Australians everywhere in the lead up to Rio. Occasions like today’s announcement of Anna Meares as the 2016 flag bearer is a great example how, with APN Outdoor, all Australians can join in celebrating their Australian Olympic Team.”
On top of the announcement itself APN Outdoor and Australia’s Olympic Network, The Seven Network, facilitated an activation in Federation Square to generate further excitement and public interest in the event. This activation, also promoted on Sunrise, encouraged Melburnians to attend the announcement and then join officials in the Seven Network marquee where they could interact with a green screen and the appropriate props to share in the glory of being the flagbearer. The manipulated image, depicting the partakers as Flagbearer, was then momentarily loaded directly up onto the adjacent Young and Jackson Elite Screen, and 18 other digital sites around the country, giving revellers their moment of fame and providing a great moment to share on social media.
In January 2016, APN Outdoor became the Official Outdoor Media Partner of the Australian Olympic Team and have signed on as a Team Partner until Tokyo 2020. The partnership marks the first time the Australian Olympic Team has joined forces with an Outdoor media provider and is indicative of the growth and anticipated trajectory of the medium. With Australian’s spending more time out and about, Outdoor media provides a globally consumed platform that compliments the universal appeal of the Olympic Games as well as the platforms provided by existing media partners.
APN Outdoor is Australia and New Zealand’s most innovative Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport. The company has particularly focused on innovation within their digital portfolio, continually growing and developing to establish themselves as leaders within this space. APN Outdoor dominates both traditional and digital outdoor spaces boasting 36,000 high impact, attention grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.
Please login with linkedin to comment
Okay, people. It’s time to take us seriously when we say that entries for B&T’s Best of the Best awards close this Friday! The day we’ve been warning you about for weeks is here, and it’s time to get your act together. Head on over HERE and start your submission. On-time entries for Best of the Best will be […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]