Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport.

As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets.

The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South Island representative to service Queenstown and Christchurch Airports as well as local clients.

APN Outdoor CEO and managing director James Warburton said: “We are delighted to have the opportunity to work with Queenstown Airport Corporation.

“As the gateway to the lower South Island, Queenstown Airport is recording strong growth and attracting a higher proportion of young passengers than other New Zealand airports.”

APN Outdoor’s New Zealand boss, Mike Watkins, said: “Our development strategy for Queenstown Airport is to create an advertising environment unlike any other airport in New Zealand.

“We aim to deliver innovative and emerging technologies that will enhance the passenger journey and create a contemporary look and feel for the advertising assets at Queenstown Airport.

“Vibrancy and engagement are key to our vision, providing advertisers with assets that will give impact, immediacy and reach and frequency – plus the ability to create a true sense of place for one of the most beautiful regions in New Zealand.”

Queenstown Airport Corporation’s general manager of commercial and customer experience, Olivia Pierre, said: “We are delighted to welcome APN Outdoor to our airport. We are continuously looking for opportunities to provide customers with memorable experiences.