B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: APN Outdoor Shows Off Massive Rebrand Via Hulsbosch
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > APN Outdoor Shows Off Massive Rebrand Via Hulsbosch
Marketing

APN Outdoor Shows Off Massive Rebrand Via Hulsbosch

Angela Alexander
Published on: 9th April 2018 at 10:01 AM
Angela Alexander
Share
4 Min Read
SHARE

Out-of-home media giant APN Outdoor has commissioned brand and design company Hulsbosch to create a corporate rebrand reflective of its standing in the market.

APN Outdoor own a portfolio of premium assets reaching outdoor audiences via five different environments. Their business provides a unique voice for a client-base of diverse consumer brands and maximises engagement for consumers during their daily outdoor journey.

Hulsbosch has developed an effective brand strategy platform that is pivotal to APN Outdoor’s intention to ‘stand out’ and relaunch their communication portfolio, which is extensive in quality and scale in Australia and New Zealand.

To support the brand identity refresh, APN Outdoor and Hulsbosch conducted numerous stakeholder interviews with a broad cross-section of internal and external stakeholders, including media agencies, clients and industry bodies across all regions.

apn2

“We need to refocus and win!” said James Warburton, CEO, APN Outdoor.

“Our business is regaining momentum and we want to be at the forefront of a media category that has only positive and profitable projections.”

“Our continual investment in innovative digital and technology solutions is critical as is our work with Hulsbosch.”

“Their creative solutions signal to the market our vision for the future and grow with the potential of the business.”

“Hulsbosch is relentless in achieving high-calibre work and remain an expert creative partner. They always deliver; their brand system for multiple audiences seamlessly aligns us with the many opportunities ahead.”

The new look and feel for APN Outdoor cements a new chapter of leadership with a progressive brand concept that secures a smarter impact for the business.

At the centre of the Hulsbosch work is a logo that is a symbol of change for the long term that will stand out.

Carolyn Pitt, client services director at Hulsbosch said, “APN Outdoor is a company with an amazing portfolio of assets, but more than that, it leads in developing consumer insights that allows their clients to really target and reach their audiences.”

apn1

“This idea of smarter impact, combined with a creative idea of amplifying APN Outdoor’s clients’ voices – which can be seen through the logo design – is set to support the business in achieving the clear direction their new leadership team is pursuing.”

The visual identity builds on the APN Outdoor communication heritage, leveraging their distinctive colorisation alongside a striking modern design solution. The creative outcomes offer brand versatility suitable for a wider remit activated in digital and new technologies.

APN Outdoor has recently launched the Hulsbosch brand system through their briefing presentations and animated online teasers. Hulsbosch continue to support client implementation with comprehensive brand guidelines and collateral templates.

HULSBOSCH CREDITS:

Hans Hulsbosch, Executive Creative Director

James Nielsen, Design Director

Benni Weller, Design Director

Kate Hunter, Designer

Chris Round, Copywriter

Vivienne Buls, Senior Graphic Artist

Ian Boniface, Finished Artist

Gavin Prentice, Finished Artist

Jaid Hulsbosch, Director

Carolyn Pitt, Client Services Director

Emma Burn, Strategy Director

Hannah Sharp, Senior Account Manager

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: APN, Hulsbosch, OOH, outdoor
Share

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?