APN Outdoor’s commitment to research continues as they reaffirm their leadership with the release of research snapshot, Outnumbered, to market today.
Outnumbered, produced as both an online and hardcopy book, filled with insights into all of APN Outdoor’s formats, is further proof the Outdoor leaders are heavily committed to the investment in and proliferation of market leading research, to propagate their own products and the industry overall.
Sharing statistics from several different sources, commentary from key industry figures and product insights from a range of bespoke studies undertaken by APN Outdoor, Outnumbered is an Outdoor format index of sorts, providing a snapshot into the research available from APN Outdoor’s extensive library and archives.
With top line insights like, 9.4 million Australians drive on major roads every day, to specific stats such as; Transit is #1 for Ad Recall with 54 per cent of consumers recalling seeing it in the past seven days and that the average Australian’s airport dwell time is 139 mins before international departures, Outnumbered captures the strength of the current Outdoor market and APN Outdoor’s leading position therein.
Janine Wood, general manager- marketing, APN Outdoor said, “Our reputation for reputable research proceeds us in market and though we are constantly evolving, undertaking new studies and projects, Outnumbered marks a moment in time for APN Outdoor and the strength of the wider industry.
“Providing a snapshot of our audience, their behaviors and attitudes toward our formats, and the strengths of the formats themselves, Outnumbered is a comprehensive tool to allow our customers and advertisers to become even smarter about Outdoor.”
Wood added, “We are very soon to release our headlining research study for 2016; MEDIA ATTENTION- It’s a jungle out there! This study, undertaken alongside Clarity Strategic Research, looks into the shifting media landscape and the growing importance of Outdoor within it.
“A national roadshow is set to kick off mid-July in Melbourne and we look forward to sharing new insights into Outdoor!”
Outnumbered references Nielsen Clear Decisions, The Outdoor Media Association, MOVE 2015 Data Release, The Attention Economy Study (Millward Brown & APN Outdoor 2014), My Real World Study (The Lab & APN Outdoor 2015), Access HQ Eye Tracking Studies, The Outsiders (APN Outdoor’s Community Panel), Dwell Time Study (Vietch Lister Consulting 2016), The Airport Economy Study (Millward Brown & APN Outdoor 2015 as well as several client specific case studies.
