Apartment Developer Crown Group Launches High-End Magazine Via Edge Custom Media

Apartment Developer Crown Group Launches High-End Magazine Via Edge Custom Media
SHARE
THIS



Creative agency and Publisher Edge has launched Crown Group’s inaugural edition of luxury lifestyle magazine Crown Lounge that Edge will publish quarterly and distribute to Crown Group’s 3,500 Platinum Club members.

 Crown Group has quickly become a multi-billion dollar development enterprise, specialising in high-end metro apartments. Crown Lounge is a high-end magazine covering finance, leadership, travel, fashion and architecture that brings to life the luxury lifestyle that Crown’s apartments afford.

greensquare_crown-512x288[1]

Crown Group Chief Executive (CEO), Iwan Sunito said, “The launch of Crown Lounge marked the realisation of a long-held ambition to provide the entrepreneurial community, Crown Platinum Club, a platform to share in its successes, dreams and passions.

“We are absolutely thrilled to launch Crown Lounge to our Crown Platinum Club members. Crown Lounge provides a unique opportunity to unite thought-provoking, topical lifestyle content for our astute readers under the one title. Our clients have a wealth of experience and we’re confident Crown Lounge will offer a buffet of content to satisfy their tastes.”

Edge also won the tender to publish the Journal for the Australian and New Zealand Institute of Insurance and Finance (ANZIIF). The Journal serves ANZIIF’s 15,000 members across Australia, New Zealand and overseas, providing key information and insights for this professional audience. The Journal adds value to ANZIIF’s membership proposition, as the leading provider of education and training services for the industry.

ANZIIF CEO Prue Willsford said: “The Journal has a long history and we are proud to present a new magazine that reflects the changing needs of insurance professionals and the broader finance industry. This means recognising the role women play in the business, the globalisation of insurance, and the need for not only technical insurance content but resources relating to business and people management and advancing your career.”

Print magazines offer both Crown Group and ANZIIF a point of difference and a tactile communications vehicle that have high impact with their audiences. Edge managing partner Fergus Stoddart commented: “Print is enjoying resurgence, as brands struggle to engage customers in the competitive digital world. Digital properties are struggling for two minutes of eyeball time, while magazines are enjoying over 20 minutes.

“We are extremely excited to be providing content and editorial solutions for both the Crown Group and ANZIIF, and strongly believe in print as a part of these organisations’ content strategies.”

 

 

 

 

 

 

 

Please login with linkedin to comment

i touch myself

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]