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Reading: American Newspaper Shows Us What NOT To Do During Gun-Shooting Coverage
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B&T > Advertising > American Newspaper Shows Us What NOT To Do During Gun-Shooting Coverage
AdvertisingMedia

American Newspaper Shows Us What NOT To Do During Gun-Shooting Coverage

Erin M Doyle
Published on: 19th June 2015 at 11:20 AM
Erin M Doyle
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The Charleston Post & Courier has had to issue an apology after a sticker advertising a gun range was attached to the front page story detailing a church shooting.

On Wednesday in the Charleston’s Emmanuel African Methodist Episcopal Church, six women and three men were killed by a gunman. Police have arrested a 21 year old, Dylann Roof.

The next day, The Charleston Post and Courier‘s front page ran a sticky-note ad for a gun store over its coverage of the horrific mass murder. The ATP Gun Shop and Range ad was promoting “Ladies’ Night” at the gun range.

Accentuating the irrationality of the Charleston news, the paper puts an ad for a gun shop on the front page today. pic.twitter.com/GyAW4EcKF1

— Jonathan A. Neufeld (@jneuf) June 18, 2015

The paper received an influx of Facebook comments about the gun advertisement. It quickly apologised for the mistake:

“The front-page sticky note that was attached to some home delivery newspapers on the same day as this tragedy is a deeply regrettable coincidence,” the paper told a Facebook commenter. “We apologise to those who were offended.”

A spokesman for ATP GunShop and Range said the advertisements were planned weeks in advance and though it was “terrible timing”, the gun store “had no control over it”.

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TAGGED: Advertising Standards Bureau, Roy Morgan
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Erin M Doyle
By Erin M Doyle
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Erin Doyle is an experienced digital marketing specialist and comms expert.

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