Ambient Group has announced it has been awarded the Auckland Transport (AT) outdoor advertising contract for a nine year term including options. This strategic media partnership will see AT outdoor assets progressively consolidate under a single advertising platform to be represented by Ambient Group.
Together, AT and Ambient Group will develop a world class large and small format digital out-of-home network.
This network will be the largest digital network in New Zealand providing advertisers with high frequency and mass audience reach.
Ambient Group will integrate its large and small format outdoor digital advertising into future projects and co-develop an audience measurement tool. Advertisers and media buyers will soon have a single point of contact for this exciting sector. Auckland’s public transport use is growing, and there is a world class transportation network being created to support this growth. Ambient will work closely with Auckland Transport to ensure this system is coupled with a world class advertising network.
Chris Monaghan, CEO, Ambient Group said, “This announcement represents the single largest outdoor media opportunity the industry has seen for some time. We’re delighted that Auckland Transport tasked us with this great responsibility, and we’re excited to deliver an advertising solution that will change the face of the outdoor industry.
“A recent partnership with QMS Media positions Ambient to maximise industry growth and digital opportunities as the network we develop with AT comes online. We’re poised to deliver high impact, highly visible and innovative advertising solutions across the largest outdoor network in the nation.”
Zenith Australia has promoted Jonny Cordony to Sydney managing director, where he will lead the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients. After almost three years as Sydney general manager, Cordony takes on the new position effective immediately. Zenith Australia’s chief executive Nickie Scriven […]
Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]
The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]