Alpha Digital Snares Ex-Columbus Head Of Operations Tobey Bower For Commercial Director Role

Alpha Digital Snares Ex-Columbus Head Of Operations Tobey Bower For Commercial Director Role
Caitlin Bennett
By Caitlin Bennett



Alpha Digital has strengthened its leadership team with the appointment of four senior roles including Tobey Bower (pictured) as Commercial Director.

Bower joins from Dentsu agency Columbus where he spent the last six months as National Head of Operations and was prior to that in the role of Group Client Partner for Queensland clients. He has previously worked for UK independent digital media agency, agenda21 Digital.

“Alpha’s track record of delivering long-term growth for their clients, blended with the ethical approach they take to their clients, their partners and their people makes them a genuine outlier in the marketplace,” says Bower, of his appointment.

Also appointed to senior roles at Alpha Digital are Chris Lockwood to Client Strategy Director, Amir Rezaee to Head of Digital Performance, and Grant Collins joins the team as Head of Digital Experience.

The new appointments follow a year of significant growth for the agency and will enable Alpha to further enhance its digital capabilities and diversified offering while reinforcing its market-leading ambition to move digital forward.

Speaking of the appointments, General Manager, Sam Wood, said Bower, Lockwood, Rezaee and Collins would enable the agency to continue to find new ways to drive long-term growth for its clients through digital.

“As our agency celebrates its ninth year in the market, we’re thrilled to be adding to our senior leadership team. These strategic appointments come off the back of a strong year of significant organic client growth and new business wins in 2019. The senior team is set up with highly experienced leaders, who will navigate the company and our clients to success in 2020 and beyond,” said Wood.

“The market is demanding highly personalised, data-driven marketing. Having both spent over five years developing our performance offering at Alpha Digital, Chris and Amir will continue driving our team and delivering exceptional campaign outcomes for our clients.”

“Grant also brings twelve years’ experience in advertising, marketing, and global eCommerce to Alpha’s Digital Experience team and will help our clients adapt to the growing influence of AI.”

Alpha Digital was recently appointed by GJ Gardner Homes, Stone & Wood, and sass & bide, joining a stable of long-term clients including Petbarn, Pillow Talk and Matt Blatt.

 

 

 




Please login with linkedin to comment

    Latest comments

    1. Fantastic hire by Alpha. Tobey is a great operator. I look forward to seeing Alpha move from strength to strength!

Alpha Digital Columbus dan

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]