While many are all gung-ho in their chatter about having more females in C-suite level positions, when push comes to shove, it comes to a whole heap of nada.
“A lot of intention, but not much action,” laughed Ava Lawler, managing director of Weber Shandwick and director of IPG’s Women Leadership Network at Weber Shandwick.
The notion comes off the back of Weber Shandwick’s recent study about gender equality in the higher ranks in office.
There’s a growing focus on gender equality and promoting gender diversity. Executive creative director Dee Madigan yesterday aired her gripe many conferences don’t have a gender diversity in their speaker line-ups.
The study from Weber Shandwick, entitled Gender Equality in the Executive Ranks: A Paradox – The Journey to 2030 saw many respondents believe we will achieve gender equality in the workplace by 2030.
However, no one’s getting there if no action is taking place.
Lawler explained how the study looked at the forces that were pulling organisations back from prioritising gender equality, and those other factors – like the social and economic forces – pushing organisations to prioritise gender equality.
As a business leader herself, Lawler recognises the pressures many high-up people face to meet stakeholder demands and the like.
“What we see in those forces pulling people back is that focus on some of the other business priorities dominating CEO time,” said Lawler.
The debate on gender equal salaries also demonstrated fatigue in the industry, according to the study.
“And there is definitely a sense that women are struggling to crack through that glass ceiling.”
An interesting point to note is the change in attitudes towards when various age groups believe we’ll make gender equality a real thing.
For millennials, there’s a much stronger expectation to have gender equality in the C-suite in 2030 with 84 per cent.
Some 74 per cent of gen X’s believe it will happen by 2030. And 66 per cent of Baby Boomers believe it will exist.
Check out the infographic below for more info.
Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region. The move to a new regional position follows six and a half […]
Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]
LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]
Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]
Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]
This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]