ALDI’s new Christmas campaign created by BMF proves The Perfect Christmas, is in fact, the Perfect Aussie Christmas.
ALDI celebrates all the great things about an Aussie Christmas through the eyes of a man named Johan who has returned to his small snow covered village Julbacken after a trip to Australia. He brings with him strange tales of a summer Christmas, many of which seem out of place to the somewhat skeptical villagers.
His attempts to introduce Australian customs to the village makes very little sense at first, managing mostly to upset those stuck in their more traditional ways. As time goes on, the villagers begin to warm to Johan’s new ideas, but it’s his introduction of ALDI’s Specially Selected range that eventually wins over even the toughest of critics – proving that thanks to ALDI, the perfect Christmas, is in fact, the Perfect Aussie Christmas.
Alex Booker, BMF creative irector: “Like any Aussie kid, I’ve grown up feeling our Christmas was inferior to that of our Northern Hemisphere brethren with their trademark white Christmas. It’s time we showed them what it’s like to have an Aussie Christmas and prove that it might just be the perfect way to celebrate Christmas. After all, who can resist a few ALDI prawns and lobster tails after a quick surf and some backyard cricket… even if you have no idea what you’re doing.”
Says ALDI spokesperson: “Having grown up in Australia, my memories are of hot Christmas days, barbecued prawns and backyard cricket. We are all excited that ALDI’s premium Specially Selected range has been brought to life with a campaign the celebrates the uniqueness of an Australian Christmas.”
Stephen McArdle, BMF managing partner added, “The challenge ALDI set us and themselves is to keep surprising and delighting customers with the offers, products and advertising we put in front of them. I don’t think we’ve ever delivered better against that challenge than with this Christmas campaign. It’s an absolute cracker!”
This is ALDI’s second major Christmas campaign, following the success of the fun-loving Surfin’ Santas. The campaign, which launched Sunday November 9th with TV, outdoor, radio, catalogue, digital, social, print and POS, positions ALDI as the complete go-to for everyone’s Christmas needs.
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker
Art Director: Alex Booker
Copywriter: Mark Carbone & Philip Sicklinger
Planning: Christina Aventi
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler
Designer: Lincoln Grice
Agency Producer: Jenny Lee-Archer & Mandy Payne
Director: The Glue Society (Gary Freedman)
Producer: Pip Smart & Ian Iveson
Executive Producer: Michael Ritchie & Pip Smart
Production Company: Revolver
Post Production: Method
VFX Supervisor: Jason Hawkins
Editor 2′, 60″ & 30″: Peter Sciberras
Editor 15″ Suga Suppiah
Music: Elliot Wheeler Turning Studios
Sound Production: Rumble Studios
DoP: Julian Hohndorf
Advertising and PR Director: Sam Viney