Alchemy One Hires Group Business And Group Digital Directors 

Alchemy One Hires Group Business And Group Digital Directors 
Sofia Geraghty
By Sofia Geraghty



Indie agency Alchemy One has promoted Huong Nguyen to group business director and Aline Eloy to group digital director following a bumper 12 months for the agency. 

This comes on the back of recent senior appointments including Sarah Kent as Business Director and Jeremy Chaker as Digital Director. 

Nguyen, formerly in the role of business director, joined the agency almost two years ago. Prior to coming on board at Alchemy One, Nguyen spent six years at Mediacom in the UK, where she led client business growth through the delivery of best in class strategic thinking for clients including Mars Confectionery UK, TUI, AkzoNobel and PSA Groupe. 

She has also held positions at TMS Australia, HYLAND Media and ZenithOptimedia Australia. 

Eloy, promoted from the role of digital director, has been key to the growth of the agency’s digital product for two and a half years. Prior to joining Alchemy One, Eloy was most recently programmatic & adOps director at Atomic 212 where she was responsible for leading and growing the team. 

Eloy has experience across a variety of clients in FMCG, auto, finance, insurance, essential services and tourism including NT Tourism, Woolworths, Mortgage Choice, Visa and Peugeot. She has also held positions at Carat and Dentsu Aegis Network.

Alchemy One Managing Director, Joel Trethowan, said: “Alchemy One has seen incredible growth throughout 2022, and both Huong and Aline have been instrumental in that, consistently delivering outstanding results for the agency and our clients. They are core members of our Senior Leadership Team, helping to fulfill our mission of making a meaningful difference to the impact our partners can have on the world. I am so excited to see what they do next as they step up into their respective Group Director roles, as they are both exceptional forces.”

Both appointments are effective immediately.

 




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