Bugaboo has unveiled a new global campaign that builds on its new brand platform, ‘Designed for Discovery’.
Bugaboo appointed independent digital creative agency AnalogFolk to develop the strategy and creative for its ‘Adventure Awaits’ global campaign, which showcases the pram brand with vibrant parents and parents-to-be to celebrate diverse and authentic parenthood.
Bridget O’Lone, global brand director at Bugaboo, said: “Our products are designed for discovery and now, thanks to the fantastic partnership with AnalogFolk, our brand communications are also uniquely placed to connect with a new generation of parents.
“At lightning speed and in the face of a global pandemic, the team at AnalogFolk were incredible partners in bringing our brand positioning to life through bold, vibrant communication.
“We look forward to continuing our partnership as we announce new, exciting products to help parents and children discover and enjoy the world together.”
Carren O’Keefe, executive creative director at AnalogFolk Amsterdam, said: “Partnering with brave clients like Bugaboo who want to take serious strides forward in their category combined with the evolution of what parenting means to younger generations was the perfect combination to rethink the historically pastel parenting market and imagine a more vibrant, inclusive world.”
The campaign involved the collaboration of two production houses: Amsterdam-based Mr.Frank and Lisbon’s own More Maria. Both production houses have plans to continue working together.
The campaign soundtrack was provided by MassiveMusic, who created an upbeat accompanying score.
