Global FMCG giant Colgate have worked with Adshel to create an exciting and interactive outdoor execution for their latest Palmolive hand wash range.
The campaign features a full shelter takeover promoting the exciting new variation of the popular range.
As part of the bespoke experiential build, the shelters will have the unique ability to allow commuters to sample the actual fig and coconut scent at the press of a button.
The campaign launches in Sydney and Melbourne and will run throughout August.
Adshel’s Immerse experiential team created the campaign, with media booked by MEC.
A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]
AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]
Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]