Out-of-home media company Adshel, media and communications agency OMD and integrated travel group helloworld have announced a long-term partnership which will see Adshel become the exclusive out-of-home advertising partner for the travel company.
Over the next 12 months, helloworld will be promoting its key brand initiatives utilising Adshel’s world-class out-of-home digital network. The partnership will see helloworld appear on:
- Adshel’s Sydney Trains network of digital display and interactive digital screens.
- The Adshel Live national digital street furniture network which provides the ability of dynamic content and contextual relevance at scale;
- Adshel Connect leveraging mobile devices to enhance consumer engagement.
To kick off the partnership, next week, helloworld will be utilising the Adshel out-of-home units to launch and raise awareness of the brands upcoming #helloworldRELAY. Taking place on September 27 World Tourism Day, the #helloworldRELAY is a world first Instagram relay, curating user generated content and using influential Instagrammers to showcase some of the worlds must travel destinations and experiences.
Helloworld’s chief marketing officer Kim Portrate said: “Out-of-home is the perfect medium for us to connect with Australians out and about, and Adshel was the clear leader offering us an innovative platform to kick off our user generated #helloworldRELAY initiative with engaging solutions.
“We take great pride in the unique travel experiences we can offer millions of Australians each month and wanted to the showcase the best of our offering visually to consumers. With Adshel’s best-in-class digital assets we know that we can communicate our initiatives in the best and most innovative and creative way.”
Adshel’s group sales and marketing director, David Roddick said: “The out-of-home advertising market is growing in importance as brands realise the effectiveness of the medium and its ability to engage with customers.
“We are looking forward to the opportunity to work closely with helloworld and together utilise Adshel’s scalable network bolstered with the latest digital technology in out-of-home; in a way that has the ability to be dynamic and deliver at scale across all of Australia.”
OMD’s managing director, Aimee Buchanan said: “We are very excited about bringing helloworld, one of the travel industry’s most innovative and ambitious companies, together with Adshel, one of the out-of-home industry’s most forward thinking companies. This combination has enabled us to craft a partnership that breaks new ground, engages consumers and brings the best of the world to Australians.”
Helloworld’s youth marketing agency FUSE and its consumer PR agency HolySmoke have worked closely with all partners during the #helloworldRELAY Adshel campaign amplifying the travel company’s communications messages to market.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]