B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Seven
  • Nine
  • ABC
  • WPP Media
  • Thinkerbell
  • Channel 10
  • Meta
  • Channel 9
  • Partner content
  • channel 7
  • TikTok
  • SBS
  • Google
  • B&T Exclusive
  • Pinterest
  • News Australia
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Adobe Brings Photoshop, Premiere & 70+ Creative Apps Into ChatGPT
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > AI > Adobe Brings Photoshop, Premiere & 70+ Creative Apps Into ChatGPT
AITechnology

Adobe Brings Photoshop, Premiere & 70+ Creative Apps Into ChatGPT

Melania Watson
Published on: 7th August 2026 at 11:59 AM
Melania Watson
Share
3 Min Read
Forest Key.

Adobe has launched a new ChatGPT app that gives creatives access to more than 70 of its creative and productivity tools directly inside OpenAI’s chatbot.

The move means users can tap into Adobe’s suite of applications—including Photoshop, Premiere Pro, Illustrator, InDesign, Lightroom, Express, Acrobat Pro and Firefly—without leaving ChatGPT, marking a significant step in bringing professional creative workflows into conversational AI.

The new Adobe app consolidates three ChatGPT integrations launched late last year for Photoshop, Express and Acrobat Pro, while expanding access to dozens more Adobe tools spanning image editing, video production, graphic design, PDFs and creative asset management.

“More people are brainstorming, researching and solving problems in AI chatbot platforms than ever before,” said Forest Key, vice president, Adobe Firefly & Agentic AI, Adobe.

“We want Adobe’s pro-grade tools for creativity and productivity to be available wherever people work. The Adobe plugin in ChatGPT is an important step in that strategy, meeting hundreds of millions of ChatGPT users where they already are and giving them a natural path to go further in our apps.”

Users can access the new capabilities by starting a new ChatGPT conversation, typing @Adobe and selecting the Adobe app. They can use the tools as a guest or unlock deeper functionality by signing into an Adobe account.

One of the biggest additions is direct access to Adobe Firefly, the company’s generative AI platform, which was trained on Adobe-owned and public domain content in an effort to provide commercially safe AI-generated assets.

The integration enables users to perform tasks such as batch-editing photos by describing the desired outcome in natural language, adjusting lighting and colour, adding or removing objects, and resizing or expanding images.

Video creators can also automatically reformat landscape footage into vertical versions optimised for platforms such as YouTube Shorts and Instagram Reels—a workflow increasingly used by publishers and broadcasters producing social-first content.

The app also transforms ChatGPT into a search tool for Creative Cloud libraries, allowing users to find assets based on descriptive prompts such as style, theme or mood before opening them in Adobe applications for further editing.

The launch represents another major step in the race to embed professional creative software directly into AI assistants, reducing the need for users to switch between applications while completing design, marketing and content production tasks.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Adobe, ChatGPT
Share
Melania Watson
By Melania Watson
Follow:
Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. She loves getting under the hood of the latest technology, from the AI tools marketers are using (and the ones they’re still figuring out) to the little tech shifts making a big difference to how content is created, ads are served and audiences are reached. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, before moving into a technology reporter role that brought her to Sydney. She joined the B&T team at the start of 2026.

Latest News

Lazy Girl Hacks & Navigating Mid-Life Headline Mamamia’s New Podcast Slate Opening Door For ‘Less Obvious’ Brands
30/10/2026
Five By Five Global Rebrands To FbF
30/10/2026
Between Gigs – Jo Hines
30/10/2026
Nexxen Helps Snooze Australia Reach Significantly More Households
30/10/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?