Adelaide’s newest radio station hit107 will take over SAFM from October 20.

The station was launched to media in Adelaide yesterday.

The line up for the new station includes the breakfast team Amos Gill and Dani Pola.

SCA head of content Craig Bruce said: “It’s been really exciting to build a new station from the ground up. Everything from our music features, our breakfast contests, our approach to news and information, the tone and feel of our production and more. Hopefully we can shake Adelaide up and get people buzzing about the new hit107. And whilst the bells and whistles are all well and good, more important than the trimmings is the breakfast show – and to that end, we think we’ve found a really exciting combination in Amos and Dani.”

SCA head of marketing and communication Nikki Clarkson said: “hit107 has been developed to give Adelaide’s radio landscape a great new brand that is agile and exciting. Working across all platforms, this new radio station mark aims to become part of everyday life amongst Adelaide’s women under 40. A shout-out goes to global design agency Landor, of FedEx, P&G, BP and Kraft fame, for their collaboration.”