Access PR Announces New name, New JV And New CEO

Access PR Announces New name, New JV And New CEO
SHARE
THIS



Australian independent agency Access PR has announced a joint venture with multi-award-winning independent New York agency DiGennaro Communications (DGC), and will change its name to Access-DGC from July.

Access-dgc will be led by newly-appointed CEO Nichola Patterson (pictured above, left), while agency co-founder Andrea Kerekes (pictured above, right) will be permanently based out of the New York agency working with founder Samantha DiGennaro as executive vice president and managing director.

The joint venture creates a team of more than 50 consultants with a range of expertise across B2B and B2C communications, from thought leadership to content creation, reputation management to publicity.

Patterson is one of Australia’s most-respected PR professionals and brings more than 20 years’ experience as an agency owner and senior executive, journalist and copywriter to the role.

“To know Nic is to love Nic, but more importantly, she brings a new level of creativity and big picture, strategic thinking to the business,” Kerekes said.

“On the cusp of our 10th birthday, we started to think about what the next 10 years could look like for the business, and this is a truly exciting path to create – especially with someone who has been a friend and colleague for many years and the expanded resources of DGC.

DGC founder and CEO DiGennaro said: “This is a brilliant opportunity for both agencies to collaborate and pool resources, skill sets and ideas to create an accountable and innovative micro-network that puts clients’ results first and foremost.”

Access clients include Sydney Airport, Tourism Northern Territory, Barangaroo Delivery Authority, Art Gallery of NSW, and The Star.

Simon Corah will remain chairman at Access-DGC.

Please login with linkedin to comment

Access-DGC DGC DiGennaro Communications nichola Patterson The Playground

Latest News

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]