Google Free Product Listings: The Merging of Organic and Paid Media

In this webinar on Google free product listings, learn the difference between free product listings and shopping ads. Free listings currently sit simultaneously outside and in between Organic and Paid Media services. This means it requires multi-disciplinary skill sets and not many are using Google free product listings correctly or optimising for the best performance.

Learn how the marketing objectives for paid and organic listings differ, what influences performance and how optimisation requirements differ for Google free product listings. In this webinar, Elle Hackett, Head of Paid Media, and Tom Ashworth, Head of SEO at In Marketing We Trust will walk you through a testing framework and competitor benchmarking.

We will cover:

• The language for searches
• Product title structures
• Product image best practices
• Price competitiveness
• Reporting

You will get actionable steps on Google free product listings and learn how to set up Google Merchant Center free listings for success, how to monitor the health of the feeds and how to increase engagement across the full suite of your free listings across Google Shopping.