40% Of Aussie Women Say Financial Barriers Are Holding Them Back From Achieving Health & Wellness Goals

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Leading Australian health & wellness app, Keep it Cleaner, surveyed over 1200 Australian women and non-binary people to better understand their health & wellness goals, behaviours and barriers.

39 percent of those surveyed aren’t currently moving their bodies at a gym, studio or via a fitness app because they believe it’s too expensive. Positioning finances as the second most common barrier, following 51 percent sharing that walking is their preferred form of exercise.

Looking at the average monthly spend on health & wellness, 63 percent of those who use a gym or studio pay between $51-$200+, with 15 percent paying more than $100 per month. In comparison to 65 percent of people who use online fitness only spending $0-$51 on health & wellness per month.

“It’s a sad reality that when financial stresses arise, activities that support our health, both physical and mental, are often the first to go. We’re quick to forget that when we prioritise our bodies & minds, we’re able to approach our competing work, life and financial demands with more energy and mental clarity. With the cost of living on the rise, I hope that people seek out affordable options to keep them motivated and moving, rather than giving it all up completely, which will only add to their stress in the long run,” says CEO & co-founder, Laura Henshaw.

Together with co-founder, Steph Claire Smith, Laura is on a mission to make fitness & wellness sustainable and attainable to all. Keep it Cleaner is currently supporting people in over 120 countries, with subscriptions starting from just $9.50/month. The app is home to over 1000 expert-led HIIT, strength, boxing, bootcamp, Pilates, yoga, Barre Pilates, KICRUN 0-5km and 5-10km programs, KICBUMP pre & postnatal Pilates, meditations and healthy, affordable recipes that actually taste good.




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