Furniture brand King Living has launched a 3D product film to showcase their ‘Jasper’ sofa, using high-tech animation to create a more realistic online customer experience.

In a market where large purchases are increasingly researched online instead of in store, King Living has partnered with Sydney production house MISTER to bring their famous designer sofas to life. Renata Bayer-Volf, general manager – global retail & brand, is excited about the potential.

“The level of realistic detail surpasses anything we’ve done before. With sophisticated animation, now customers can experience our furniture designs from every angle – exploring features and dozens of configurations,” Bayer-Volf said.

MISTER creative director Mike Williamson worked closely with King Living throughout the project, from initial concepts to creative execution.

“We felt that 3D was the best way to elegantly showcase Jasper’s versatility,” he said.

“With the sheer variety of conformations possible, it’s always been a challenge to convey the flexibility of the King Living product range. But high-tech 3D animation enables a demonstration that’s unlimited by constraints like time and effort – even gravity.”

The product video will be a highlight of the King Living marketing mix, complementing an existing range of online and offline collateral.

“As well as providing an entirely new level of visual information online, these on-demand films complement our showroom experience,” added King Living digital marketing manager Harry Bolanakis.

“It’s a game-changer when it comes to communicating the unique flexibility of our furniture designs.”