B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 3D Is King In New Customer Experience For King Living
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > 3D Is King In New Customer Experience For King Living
Marketing

3D Is King In New Customer Experience For King Living

Renee Cooper
Published on: 12th April 2016 at 5:53 AM
Renee Cooper
Share
2 Min Read
SHARE

Furniture brand King Living has launched a 3D product film to showcase their ‘Jasper’ sofa, using high-tech animation to create a more realistic online customer experience.

In a market where large purchases are increasingly researched online instead of in store, King Living has partnered with Sydney production house MISTER to bring their famous designer sofas to life. Renata Bayer-Volf, general manager – global retail & brand, is excited about the potential.

“The level of realistic detail surpasses anything we’ve done before. With sophisticated animation, now customers can experience our furniture designs from every angle – exploring features and dozens of configurations,” Bayer-Volf said.

KING_JASPER_05

MISTER creative director Mike Williamson worked closely with King Living throughout the project, from initial concepts to creative execution.

“We felt that 3D was the best way to elegantly showcase Jasper’s versatility,” he said.

“With the sheer variety of conformations possible, it’s always been a challenge to convey the flexibility of the King Living product range. But high-tech 3D animation enables a demonstration that’s unlimited by constraints like time and effort – even gravity.”

The product video will be a highlight of the King Living marketing mix, complementing an existing range of online and offline collateral.

KING_JASPER_04

“As well as providing an entirely new level of visual information online, these on-demand films complement our showroom experience,” added King Living digital marketing manager Harry Bolanakis.

“It’s a game-changer when it comes to communicating the unique flexibility of our furniture designs.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ABC, Chris Murphy, Jelly Time, Lowe Profero
Share
By Renee Cooper
With over 10 years experience, having worked across Agency, Production & Post, I strongly feel I offer a rare perspective that is unique and valuable. Having experience at all levels of production I know how to get the best out of each job and where to effectively allocate resources for the best outcome. I have worked both direct with client and with agencies on such brands as Nike, News Corp, Vivid, Bingle, The Iconic, Emporium Melbourne, Virgin, Kelloggs, Nudie, Mediacom NY, Slated, 12WBT, NSW Government / Transport for NSW, NRL and Woolworths. Just as passionate about live action shoots as I am for a CG, animation and design heavy production; I thrive on the challenges and rewards that all of them provide.

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?