Brand participation agency 31ST:SECOND, has partnered with Arnott’s for Christmas to develop an in-store campaign that will excite shoppers and encourage them to choose Arnott’s for their entertaining needs this festive season.
Recognising Christmas as a key snacking occasion and the season for sharing, 31ST:SECOND has worked with Arnott’s to bring to life a strong in-store activation that will inspire consumers to either ‘Share the Joy’, by entertaining guests with their selection of savoury crackers, or ‘Create the Joy’, by using sweet biscuits as a baking ingredient for desserts.
31ST:SECOND’s role was to develop a Point of Sale Suite that would spark a sense of cheer and joy with shoppers, and as a result designed a Delicious Christmas Wreath, that’s not only visually appealing but demonstrates the idea of sharing or creating with your loved ones and Arnott’s this Christmas.
The campaign combines a favourite Australian brand with a nationally celebrated holiday and evokes all the inclusive feelings of the festive season while simultaneously encouraging shoppers to come together, enjoy Arnott’s and create memories together.
“Working with the great team at 31ST:SECOND to develop and create our Christmas campaign ‘Share the Joy’ this year has delivered an integrated message which spans across all our categories and key touch points across the path to purchase. It’s been a fun, collaborative journey that will deliver exceptional in store displays and drive growth,” said Arnott’s marketing manager, Nancy Restifo.
31ST:SECOND executive creative director, Rachael Egan said: “We’re delighted to see how beautifully (and deliciously) this Christmas campaign came to life. It’s been a pleasure working with the Arnott’s team who, like us, love embracing and celebrating the festivities of the holiday season!”
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