Full service agency 303Lowe has designed and developed QantasPoints.com, the new online home of the Qantas Frequent Flyer loyalty program.
Qantaspoints.com aims to make the many everyday ways to earn and use Qantas Points more accessible for the program’s 10 million members.
303Lowe was responsible for the creative development of the Qantas Points site including design, front-end development, website copy and video content.
303Lowe also designed the templates for the Online Mall, a retail section of the site which allows members to earn points when they shop online with partners such as Apple, eBay, David Jones and The Iconic. The Online Mall section was built by San Francisco-based retail specialists Incentive Networks.
Phil Watson, Creative Director Digital, 303Lowe, said: “From winning the pitch last year, to getting the site up and running this week, the focus of the team here at 303Lowe has been unwavering. A big thanks to all the talented, wonderful people here – and at Qantas Loyalty – who made it happen.”
303Lowe was appointed to the business in August 2013 following a competitive pitch.
303Lowe worked with a collective of agencies on the Qantas Points program these included: Droga5 (above-the-line advertising), Razorfish (launch campaign, competition microsite, search),Vii (digital gift card pathway build), Incentive Networks (Online Mall build) as well as the Qantas Loyalty in-house development team.
Nick Cleaver, Chief Executive Officer, 303Lowe, said: “Qantaspoints.com is a hugely significant channel for Qantas Frequent Flyer. This site is the culmination of a significant amount of work from Qantas Loyalty and all of the agencies involved and it represents an exciting new destination for Qantas Frequent Flyer members.
Stephanie Tully, Chief Marketing Officer, Qantas Loyalty, said: “303Lowe did an outstanding job in designing and developing a new online destination that will provide ongoing value for our members and partners.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]