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B&T > Media > 303Lowe Drives Away With Audi Creative Account
Media

303Lowe Drives Away With Audi Creative Account

Danielle Long
Published on: 25th May 2015 at 9:53 AM
Danielle Long
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Full-service advertising agency 303Lowe has been appointed by luxury automotive brand Audi, to manage its creative advertising account.

The appointment, which sees 303Lowe assume responsibility for all of the automotive brand’s creative services, follows a pitch against incumbent agency DDB Rapp Collins.

Kevin Goult, general manager marketing, Audi Australia, said, “303Lowe impressed with its work in the spirit of close collaboration, open communication, strategic alignment with Audi’s core brand values and, of course, creativity.”

Nick Cleaver, chief executive officer, 303Lowe, said, “We are delighted to be working with Audi, not only is the marque a magnificent brand, the business in Australia is growing rapidly and poised to take the number one mantel in the luxury car segment. Who wouldn’t be excited to work with a client like that!” said Nick Cleaver.

303Lowe will work alongside Audi’s media agency Mediacom and digital agency Holler and will begin work on the account on June 1.

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By Danielle Long
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Danielle Long is a writer/ editor and communications specialist with more than twelve years experience in the advertising and marketing industry. Following a decade-long career as a marketing journalist in the UK and Australia, writing for titles such as: AdNews, Campaign, New Media Age and Revolution, Danielle moved away from the daily grind of the news cycle to work as a freelance writer, content editor and PR consultant. Danielle is also work as a freelance PR consultant, specialising in B2B and trade marketing publicity for advertising, branding, digital and research agencies. She currently splits her time between freelance projects, PR clients and my role as Editor of Branded Arts Review, an online publication showcasing the world’s best branded entertainment.

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