In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Posted 11 hours Ago

Opinion

by B&T Magazine

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

Posted 12 hours Ago

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Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

Posted 15 hours Ago

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Has the whole Ben Roberts-Smith defamation case left you exhausted? Well, apparently we're only in week one of 12.

If you're going to piss someone off on YouTube, best it's not anyone with the NSW Police Force at their disposal.

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

YouTube bans alcohol, gambling & political ads from its masthead. Sadly, dodgy real estate agents remain unaffected.

Posted 16 hours Ago

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Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

Independent media agency Indago Digital has bounced back from COVID revenue losses with three new client wins.

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Seven wheels out big guns for its Australia's Got Talent judging. One can only assume Daryl Somers was otherwise busy.

This involves a lad's magazine & a sexiest woman poll. Why not whack on some Oasis & pretend it's 2001 all over again.

Posted 17 hours Ago

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Struggling to get the creative juices flowing? Well, this event will have it draining out of you like a case of typhoid.

Surely Josh Frydenberg could use Australia's apparent cocaine crisis as a sign of a booming economy at $350 a gram.

If there's a buzzword for the tech giants at the moment, it has to be privacy. That and colonising Mars to pay less tax.

Posted 17 hours Ago

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Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]

Adland's been talking up augmented reality for a while now and, look, someone's finally bothered to use it.

Explosive diarrhoea is never funny; however, it can be beneficial if trying to squeeze back into your skinny jeans.

The ad industry can often kid itself it's changing the world, but when it comes to periods, it probably is.

B&T wouldn't be very keen to sit through this film. We're far more a Hugh Jackman/maracas/musical kinda crowd.

Posted 18 hours Ago

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Access Intelligence announces it doesn't want the reception curtains or boxes of junk under the stairs in Isentia bid.

CHEP ups its tech offering to clients, suffers a hint - and just a hint - of unfortunate manspreading in press photo.

If the Prime Minister was really involved in shady, secretive cults, why aren't the Sharks doing better in the NRL?

Posted 18 hours Ago

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Did you lose your agency's biggest client in the past year? Be sure to omit the detail in your Best of the Best entry.

Posted 19 hours Ago

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In good news for The Choirboys' royalty cheque for "Run To Paradise", commercial radio posts strong ad growth.

Bank attempts to discourage online shopping in new campaign. Secretly hopes you'll get an expensive home loan instead.

Sangeeta Leach offers expert tips on how to win a B&T Award, which is arguably transferable to winning an AdNews Award.

Posted 19 hours Ago

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