The Australian Television industry has thrown its support behind a 30-second Community Service Announcement created by Sydney-based production company Brightworks for the 200BALES campaign.
The 200BALES campaign is raising vital funds for the provision of feed bales to struggling farmers and the CSA is receiving vital on air support across WIN, Prime7, ABC, Channel 7 and Foxtel.
200BALES was established by a group of Mudgee residents looking to help struggling farmers in the Mid Western Regional Shire as they battle the drought.
The initiative offers everyday Australians the opportunity to pledge $200 towards a quality round bale which are distributed to farmers in need of a helping hand.
Brightworks founder Cameron D’Arcy who also owns Sierra Escape Mudgee’s first and only luxury eco-glamping experience, is passionate about telling the local farmers’ stories of hardship and resilience, having witnessed the catastrophic impacts of the drought.
“We can’t thank the television networks enough for they’re on air support of the 200BALES CSA.
“We appreciate there has been a lot of coverage on the difficult conditions being faced by Australian farmers, but long-term forecasts suggest there is little relief in sight.
“Farmers will be relying on the generosity of Australians to survive the difficult summer period,” said D’Arcy.
“We’d love to challenge our clients, fellow production campaigns, media and advertising agencies to get on board and help where you can.
“$200 goes a long way in saving precious stock and famers livelihoods,” added D’Arcy.
The 30-second 200BALES CSA is currently being aired across WIN, Prime7, Channel 7 and ABC from now through to January 2019, with the Foxtel network airing the CSA across its channels during the month of November.
Starting as a local initiative 200BALES has already far exceeded expectations having donated over 1970 bales to 410 famers in the Mid West region.
200BALES organiser, Glenn Box says the success of 200BALES lies in the fact that every dollar donated goes directly toward supplying the bales.
“We hope the CSA support from the networks will help those outside of country towns see the glaring reality of what’s happening in our regional areas.
“The recent rain has been very welcomed but it’s not been a drought breaker by any means. September was Australia’s driest on record and many farmers have been hand feeding their cattle for well over a year.
“With predictions of dry conditions set to continue well into 2019, these bales are bringing much needed relief to those affected, many of whom are at risk of losing their farms.
“Australians need to recognise the important role farmers play in providing essential commodities such as milk, bread, meat and many more into our households.
“The drought is an ongoing issue and any support given, big or small, is greatly appreciated by our farmers,” added Box.
• Director/Producer: Cameron D’Arcy
• DOP: Michael Hegarty
• Production Assistant: Matthew Withaar
• Editor: Karin Zigner
• Production Company: Brightworks
Thanks to: Panavision, VA Hire, ISM Studios & White Chocolate.
For more information or to donate to the 200BALES initiative click here.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]