Humanizing Data – Words Can Hurt, But Data?
Can data really replace gut instinct? Arguably it can if turns out to be a bad case of intestinal wind.
Can data really replace gut instinct? Arguably it can if turns out to be a bad case of intestinal wind.
This columnist argues social media's a bit like Justin Bieber & the McDonald's El Maco - doesn't really reach the hype.
Here's a very insightful thought piece into adland's ageism. However, it's quite long and could possibly age you.
Here's an excellent column on the perils of digital transformation. It even contains lots of swearing for added spice.
Like asking Pauline Hanson about immigrants, B&T's shamelessly prodding the "data versus creativity" hornet's nest here.
This columnist argues that CV-19 could be the time for a marketing spring clean. But not a large group spring clean.
Do you use client briefs to stabilise rocky tables or as an effective cockroach killer? You shouldn't pens this expert.
Is media to blame for CV-19 hysteria? B&T's most controversial columnist puts his cat amongst Murdoch's pigeons.
B&T's most venomous columnist is back with his newest rant. So, prepare your Indian pungi flute to charm this.
What's better: targeting or impact? Discover the truth by hitting a colleague with a rubber mallet or just reading this.
Nothing puts the cats among the pigeons like attribution & net promoter scores. Well, for those who know what they are.
Tired of the chat about AI, VR and "cybernetic organisms, living tissue over a metal endoskeleton"? You'll enjoy this.
Tonight you could read this or watch The Bachelorette. Or, annoy someone watching The Bachelorette while reading this.
This column should be read by all marketing students. Well, once they're done with their toga parties & bongs, that is.
This columnist says adland can learn a lot from the music industry. And not just torturing staff with Nickelback albums.
B&T's favourite shit-stirrer is back with his latest column and it would appear his pot runneth over this time around.
Do you loathe being pestered by telemarketers right at dinner time? Well, you may or may not empathise with this.
Are you bored at work? Would irritating colleagues alleviate said boredom? This contains plenty of ammunition.