“Aussie Marketers Need To Become More Paranoid”: Oracle’s Will Griffith
Work in marketing & secretly think everybody in the office hates you? Harness the paranoia for good argues this person.
Work in marketing & secretly think everybody in the office hates you? Harness the paranoia for good argues this person.
A bit befuddled by programmatic but too scared to admit it? Well, consider this your own martech confessional booth.
In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos (pictured...
We sent a Travel Weekly journo to an Oracle roundtable & this top article proves our joke has spectacularly backfired.
Oracle Marketing Cloud today announced a new partnership with data marketing company Eyeota to help clients improve ROI ...
Trump gathered the world's greatest tech minds in the one room & still nobody could get the PowerPoint preso to work.
Oracle has announced some new enhancements for its Marketing Cloud designed to simplify digital marketing and empower ma...
Having trouble managing the audiences you market to? Check out these fancy new enhancements from Oracle.
B&T invited to top-level marketers lunch. We managed to butter the roll and file a story at the same time. How's that?
Marketers are able to more quickly and easily deliver personalised experiences at scale.
Will the merging of ad & martech prove adland's ultimate Armageddon? Yes, we embellished that a bit so you'd read this.
It's rare B&T publishes anything stamped "must read", but if we had said stamp we'd use it on this "must read" read.
We nicked this story from our sister site Which50, because we don't like Mondays and nobody's gonna go to school today.
B&T's man on the ground is reporting direct from Oracle's Las Vegas conference. And reading this he even appears sober.
Do you decry email deliverability the very work of Satan himself? Well, you'll enjoy this column by a likeminded fellow.
Thinking of organising a professional hit on Mark Zuckerberg or Eric Schmidt? Then you really need to read this first.
On August 20th, 2015, Oracle announced that it signed an agreement to acquire software business Maxymiser, extending Ora...
Oracle and Jetstar have teamed up in an Australian first with the launch of an interactive email marketing campaign for ...