Social Media Spotlight
Social Media Spotlight – 28th March Sydney
Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve.
In March we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers.
From chatbots to live video, geo-filters to the sharing economy, social media is continually evolving the way brands and businesses can appeal to and engage with their audience.
At this event, our speakers will discuss what innovative social media techniques they use to launch brands, increase reach and engagement and drive sales.
Key Takeaways:
- Social trends to watch out for in 2018
- The new rules for measurement
- Platform updates and content tips for success
- Best practice influencer marketing
Inclusions:
This event is a morning seminar event and includes:
- The opportunity to network with attendees
- Coffee, tea and light snacks will be served during the networking time
- The audience will sit (theatre style) to listen to the presentations
- Our speakers will each be presenting for 15-20 minutes
- Question and answer time will be held at the end
- All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!
Speakers
Claire Austin, Content Marketing Evangelist, LinkedIn
Claire has over 10 years of experience in the marketing industry, working with B2C and B2B brands across Europe, Asia and Australia. Claire recently joined LinkedIn as a Content Marketing Strategist and Evangelist after spending three years setting up and leading King Content’s social and native department.
Claire will explore 6 B2B content marketing trends. This is not another future trends report, Claire will be talking about what LinkedIn and others are seeing right now and provide you with actionable best practices. The trends will be focused on strategy, distribution and measurement.
Adam Hutcheson, Social Media Producer, Stan
Adam has tackled social media from all angles since the first Facebook Business Pages were created – at digital agencies, travel companies, media agencies and creative agencies in a variety of roles. He’s currently Social Media Producer at Stan. – Australia’s leading local subscription video-on-demand provider.
Adam will be discussing whether it’s time to start taking GIFs and Memes more seriously.
Colin Smith, Product Lead – On Message, The Works
Colin has worked in CX and digital for the last 12 years, with roles across Europe, China and Australia. Most recently, he joined The Works Sydney to lead On Message, Australia’s first dedicated, specialist Messenger Agency.
Colin will talk about the growth of messaging, evolving customer behaviours and how companies are capitalising on this trend through automation, chatbots and AI.
Sammy Lewis, AU Sales Director, TRIBE
Sammy joined TRIBE in 2018 following a progressive career at some of Australia’s most innovative tech and media companies. Most recently, Sammy held the positions of Commercial Director at HuffPost Australia and Group Sales Manager at REA Group, where she won the FY17 Sales Incentive Program rewarding sales excellence globally, as well as a B&T 30 under 30 Award in the Media division in 2016.