The ABC of XYZ : Understanding media and advertising across generations

We hear a lot about how Millennials, and now Gen Z, have changed the game when it comes to marketing. But is there much evidence to support these claims, and are they really that different from older Australians?
Researchers from the Marketing Scientist Group have developed new research looking at media and advertising consumption for Generations X, Y and Z. It includes findings on social media consumption, influencers, podcasts, voice and other actionable insights to support brand growth.