Shoppers May Have 99 Problems But Channel Fragmentation Ain’t One
Here's a piece from an Ehrenberg-Bass marketing scientist! Fear not, even B&T understood the vast majority of it.
Here's a piece from an Ehrenberg-Bass marketing scientist! Fear not, even B&T understood the vast majority of it.
A quick perusal of B&T's bookshelf & you'll see a full range of Ehrenberg-Bass' books on show. Immediately all unread.
Professor John Dawes from Ehrenberg-Bass has penned this piece. You may not understand it, but you'll be smarter for it.