Australian bedding brand Snooze has retained Starcom Melbourne as its media agency following a competitive pitch.
Starcom has held the substantial Snooze media account for more than a decade and successfully partnered with the bed and bedroom furniture retailer to deliver a roadmap to achieve its business growth objectives.
Starcom will work with Snooze to deliver innovative ideas that differentiate the brand in a category that is undergoing significant change, develop a dynamic measurement approach and access business partnerships with a focus on delivering experiences that drive audience outcomes.
Snooze managing director Simon Beaty said: “Starcom has been a trusted partner for over 10 years and we are pleased that this relationship is continuing.
“We look forward to working with the team at Starcom to grow the Snooze brand and deliver exceptional customer experiences.”
Starcom Melbourne managing director Stuart Jaffray said: “Snooze has experienced first-hand our ability to create proactive value for our clients through a deep understanding of the customer, brand and connecting media with business outcomes.
“We are delighted to continue to partner with Snooze to drive short-term business objectives in parallel with building long-term brand equity.”
Starcom’s appointment is effective from October 2018.