Mindshare Appoints New National Chief Strategy Officer

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Mindshare has announced the appointment of Joe Lunn as chief strategy officer nationally.

Joe is an award-winning communications strategist with almost 20 years’ experience in senior strategy, digital and global leadership roles across the UK, France and Australia.

He’s just returned to Australia after five and a half years in France, where he was most recently head of strategy and insight for ZenithOptimedia France, helping grow the agency to #2 in the market, winning Media Agency of the Year 2014, and developing the network’s strategic offering as part of the Global Planning Council.

Joe’s previous experience includes setting up Zenith International France, a global strategy, digital and coordination team responsible for four of the network’s key global clients, while in the UK he helped build one of the most iconic and successful brands in the UK, o2 Telefonica.

Joe Lunn

Joe Lunn

Joe began his career in Australia, working as an analyst with the Federal Government, before spending five years at Saatchi & Saatchi, where he created a full-service digital media offering, eventually heading up strategy for the wider agency.

“I’m thrilled to be joining Katie and the team at Mindshare Australia. Mindshare is an agency with an incredibly strong heritage in strategic leadership. Combining this with their commitment to original thinking and industry-leading technology means we’re perfectly placed to help transform our clients’ brands and business.”

CEO Kate Rigg-Smith “we are incredibly excited to have someone of Joe’s calibre joining us here in Australia and look forward to him driving our product and strategic thinking to the next level.”

Joe, who joined the agency last week, will be part of the national leadership team reporting into CEO Katie Rigg-Smith.

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