Specialist digital marketing and media consultancy Mindbox has hit the ground running in 2021, bolstering its financial technology client roster after being enlisted for its specialist digital services by rising Australian technology business, Backr.
Created with the help of X15 Ventures, a venture-builder powered by Commonwealth Bank Australia, Backr is a one-stop solution for Australian entrepreneurs and aspiring business owners.
Designed to simplify the process of setting up a business, Backr offers a digital, task-based solution, integrating steps to start a business, ranging from registering a business name to issuing the first invoice.
Mindbox has been charged with managing all digital media, strategy across Backr’s services, helping to drive engagement through technology and thinking. Leading with a collaborative and transparent approach, Mindbox will use ongoing data to track engagement levels and predict trends in target market behaviour, while building stronger, bespoke attribution models.
Integrating this innovative strategy will ensure Backr is better equipped to make robust decisions across their platform to optimise their user-friendly interface for their broad customer base.
Founder and CEO of Mindbox, Nic Halley, said, “at Mindbox, we are passionate about helping businesses of all sizes and stages to grow and thrive, making our partnership with Backr a perfect match.
Backr is a streamlined, task-based tool which makes it easy for entrepreneurs to turn a business dream into reality. We’re proud to support this ambition by offering Backr personalised recommendations and curating a tailored to-do list to help customers make key business decisions.”
Backr’s Elliot Cousins added, “we’re delighted to appoint Mindbox as Backr’s specialist digital services agency during this important time of growth for our business. Backr helps entrepreneurs and new business owners to access all the services needed to start a business in one quick click.
Working with Mindbox will enable us to enhance this user experience, using in-depth data, analytics and insights to deliver best-in-class services to our users.”
The appointment by Backr follows a successful run for Mindbox in 2020, which saw the agency add financial technology enterprise, Vonto, to its client base. It also continues to work as the preferred digital service agency for DHL Express across the ANZ region, as well as HCF, Teachers Health, Australian Retirement Holdings amongst others.
Mindbox has 20 years of specialization across media, search, programmatic, social, behavioural marketing and its associated data.
For more information, visit www.mindbox.com.au.
