Mindbox Kickstarts Year By Adding Backr To Growing Client Roster

Mindbox Kickstarts Year By Adding Backr To Growing Client Roster
SHARE
THIS



Specialist digital marketing and media consultancy Mindbox has hit the ground running in 2021, bolstering its financial technology client roster after being enlisted for its specialist digital services by rising Australian technology business, Backr.

Created with the help of X15 Ventures, a venture-builder powered by Commonwealth Bank Australia, Backr is a one-stop solution for Australian entrepreneurs and aspiring business owners.

Designed to simplify the process of setting up a business, Backr offers a digital, task-based solution, integrating steps to start a business, ranging from registering a business name to issuing the first invoice.

Mindbox has been charged with managing all digital media, strategy across Backr’s services, helping to drive engagement through technology and thinking. Leading with a collaborative and transparent approach, Mindbox will use ongoing data to track engagement levels and predict trends in target market behaviour, while building stronger, bespoke attribution models.

Integrating this innovative strategy will ensure Backr is better equipped to make robust decisions across their platform to optimise their user-friendly interface for their broad customer base.

Founder and CEO of Mindbox, Nic Halley, said, “at Mindbox, we are passionate about helping businesses of all sizes and stages to grow and thrive, making our partnership with Backr a perfect match.

Backr is a streamlined, task-based tool which makes it easy for entrepreneurs to turn a business dream into reality. We’re proud to support this ambition by offering Backr personalised recommendations and curating a tailored to-do list to help customers make key business decisions.”

Backr’s Elliot Cousins added, “we’re delighted to appoint Mindbox as Backr’s specialist digital services agency during this important time of growth for our business. Backr helps entrepreneurs and new business owners to access all the services needed to start a business in one quick click.

Working with Mindbox will enable us to enhance this user experience, using in-depth data, analytics and insights to deliver best-in-class services to our users.”

The appointment by Backr follows a successful run for Mindbox in 2020, which saw the agency add financial technology enterprise, Vonto, to its client base. It also continues to work as the preferred digital service agency for DHL Express across the ANZ region, as well as HCF, Teachers Health, Australian Retirement Holdings amongst others.

Mindbox has 20 years of specialization across media, search, programmatic, social, behavioural marketing and its associated data.

For more information, visit www.mindbox.com.au.

 

Please login with linkedin to comment

Bunkr mindbox

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]