Toby Ross

Business development and strategy professional with an in-depth knowledge of the buying and selling strategies of media owners, networks and media agencies. Experienced in digital media, publisher strategy and emerging ad technologies across multiple platforms and products at both start-ups and globally listed companies. Currently responsible for partner management across AUNZ within the Partner Business Solutions organisation at Google. Prior to Google, managed a team at Fairfax Media - a leading Australian publisher - responsible for monetisation and strategy across programmatic, behavioural, performance, partner and international channels. Managed relationships and commercials with agency trading desks and ad tech vendors for advertising products across all platforms. Also spent a number of years in media sales. Previously joined Rubicon's APAC team at start-up with responsibility for building and managing buy-side relations regionally. This was before RTB had taken hold, when sell side platforms were a new concept and trading desks had yet to be established. My interests lie in helping buyers and sellers connect in a way that makes sense, building long-term relationships and driving strategy for high growth emerging products.

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