A skilled and highly effective Manager, I have built my career in online strategy as a unique interface between inbound / outbound marketing and customer insight. Close analysis of search behaviour has allowed me to both optimise digitial strategy (SEO / SEM/ eDM, e-commerce) but perhaps more importantly provide highly specific, evidence-based insight into customer behaviour and conversion drivers. Professional Skills Strategy Development | Forecasting and Long-Range Planning | Trend Anticipation Cost Reduction Strategies | Margin Improvements Personnel Leadership (Outsourced / In-house) | Vendor Selection and Management User Interface Functionality | Online Product Development Customer Activations / Reactivations/ Customer Experience | SEO / SEM | EDM | NPS Lead Acquisition/Conversion Optimisation/Bid Management