Kate Allan

• Two and a half years of copywriting experience in a fast-paced e-commerce environment. • Experience writing across integrated media channels including brand, digital, TV, print, mobile, EDMs and social media. • Developing and executing above-the-line and through-the-line marketing campaigns. • Managing a team of copywriters to create and optimise digital campaigns from conception to completion. • Leading clients through the creative process, solving problems and managing communication. • Developing a brand identity from the grassroots and using data to drive success. • Freelance copywriting and creative writing for online and print publications.