Jasmin Bedir

With almost 20 years of both local and international industry experience across a variety of accounts and categories, Jasmin still has a hunger and passion of outstanding creative ideas. Coming from a highly creative background in Germany and with multiple Industry awards under her belt, Jasmin believes in brave communication and their effectiveness in solving commercial problems. Jasmin left her home in Hamburg, Germany in 2007 after a long stint as Account Director at highly awarded German Agency Jung von Matt working on BMW/Mini, Sparkasse – Germany’s biggest Retail bank, Nintendo of Europe as well as Luxury watch brand IWC. What was supposed to be a 12 months surf trip around the world, turned into a 6 months surfing adventure around Indonesia and the South Pacific and a permanent relocation to Australia. Once settled in her new home she worked for Australian Agencies BWM, JWT & Droga5 on integrated Accounts like Nokia, BigPond, Smirnoff, Thrifty, amongst others. She is now running the Lexus and nib health insurance businesses for Saatchi & Saatchi, Sydney. Jasmin’s love for the ocean has led to her spending a lot of time trying to campaign for sustainability in Australia. Saatchi’s Gold Clio for the Greenpeace “Cans” campaign this year was one of the more rewarding highlights of Jasmin’s career. Jasmin joined Spark44 in February 2015 to head up Spark's newly created Sydney office. Spark44 is a global JV with Jaguar Land Rover and has 18 offices around the world. In her spare time she'll likely be somewhere in the surf or on a beach.

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