An establish Marketing and Public Relations specialist, combining a creative approach with a strong strategic focus on the commercialisation of innovative technologies in medical and healthcare, fintech and lifestyle sectors. Working closely with my clients leadership teams, I have supported various stages of capital raising through to IPO, and developed market entry strategies, brand identity and all supporting assets and content. A key success factor during launch campaigns is my ability to identify unique news opportunities and to gain access to relevant commentators to bring the stories to life including; leading institutions, key opinion leaders (KOLs) in the field, and through the development of a advisory boards as well as strategic partnerships with research and advocacy groups. Parallel to significant profile building media coverage, I maintain a strong focus on building confidence in the ongoing success of my clients through stakeholder communications strategies that celebrate significant milestones, validating the technology to secure funding and strategic projects with leading institutions, government and shareholders.