How Brand Directors Can Leverage Sponsorship
With so many options available, how can brands make the right decisions when it comes to sponsorship?
Opinion
daye Moffitt
With so many options available, how can brands make the right decisions when it comes to sponsorship?
Brands can learn a lot from the changing nature of today's celebrity, says strategist Daye Moffitt.
Daye Moffitt asks if we've become so obsessed by digital we’ve forgotten the value of a brand's physical presence.