I help marketers understand and use data better to engage audiences, increase ROI and conversions.
As a Marketing Professional with 15+ years of experience in the Digital Marketing and Media space, my experience comes from working with fortune 500 companies to startups. I specialize in helping companies utilize the right mix of current advanced technologies and marketing to out perform all of the other available alternative solutions in their target markets. Specialties: Proficiency w/ Various Adserving Platforms, Campaign Optimization, Account Management, Online Media Sales, Business Development, Strategic Planning, Managing/Training Sales and Traffic Staff
Consumer, opt-in, online and mobile data
Data use strategies
Audience building strategies
PPC, CPA, CPM, CPI, SEO, SEM, Content
Affiliate and Ad Network marketing
RTB, Automated Buys
PPC dashboards
iBeacon, Beacon, GPS and location-based marketing technology
Radio signal to mobile advertising technology
IN addition, I bring the following expertise for advertising campaigns;
Technical Skills
Beacon technology
Location based marketing
Marketing channel development and strategy
Business Development
Sales management
Traffic Management
Campaign Management (AdWords, Bing)
Online Marketing
Online Advertising
PPC
Strategic Partnerships
Advertising
Social Media Marketing
Start Ups
I am always interested in new and innovative marketing strategies and technologies and meeting and talking with like minded individuals. Feel free to reach me at bryangiss@gmail.com or on Twitter @bryangiss
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