Make it awesome. …that’s always the goal - whether it’s a short piece of communication or a big integrated campaign. I didn’t follow the stereotypical path into ad land and so have a good smattering of skills and experiences to draw from when working on a campaign. After graduating with first class honours in Industrial Design at RMIT I launched a fashion and eyewear brand, The Ilvia Community, doing all the design, advertising and PR myself. I also ran my own advertising, PR and creative consultancy company, Evie, which attracted some big names and decent press coverage in its time. This year, I have been freelancing at R/GA and TCO on clients like Telstra, Red Bull, Fairfax, ANZ, Optus and Uncle Tobys. Prior to this I was with Lowe and Partners worldwide (303Lowe in Sydney) and before that, CumminsRoss in Melbourne.