PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
There's no denying retail media's become adland's hot button topic du jour. Much like tomato being the soup du jour.
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
Is retail media top of your 'threats & opportunities' list? Manoeuvre it to the second one with this rollicking read.