Founded in 1997, InSites Consulting Australia (formerly Direction First) is a next-generation insights agency and global market leader in online communities. Our award-winning (AMSRS Conference 2019 Best Paper) team in Sydney is supported by 600+ people across 17 offices globally. Together we make consumer-centric decision making a reality for over a third of the world’s leading brands including Arnott’s, Aveo, Diageo, Ferrero, Pernod Ricard, Pfizer, Snack Brands Australia and Telstra.Our insight management platform and versatile toolbox allow brands to become truly immersed in the consumer reality. By uniting brands and consumers around the world, fostering collaboration and consumer empathy, we can shape the future better, together.